The Blueprint of Greatness (Part 2)
Posted on : 31-07-2010 | By : Duane | In : Jay-Z collaborations and freestyles
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In the second part of this now infamous freestyle on Hot 97, Jay-Z goes into more detail about his own ascension in the music game and the world of business. His own success can serve as inspiration for your hustle and mine (which, again, is the premise of the Book of Hov). Before I jump right into these lyrics, let me say this: Too many critics of rap music dismiss the song lyrics as pure bravado. I disagree. Many of Jay’s lyrics (like with other MCs in the game) have the power to inspire, and from the inspiration, we aspire.
Inspire: To heighten or intensify
Aspire: To have an ambitious plan or lofty goal
Unfortunately, here’s what happens too often: Instead of being inspired by his accomplishments or aspire to accomplish our own goals…
We hate.
We spend so much time trying to discredit, diminish, or disrespect another man’s hustle. No matter how much we think our hate is justified we’re unable to disguise our struggle with the realization of our own underachievement and failure.
I have never heard Jay’s lyrics about his success as somehow an indictment on my own hustle. I don’t pray for another man’s downfall, I pray (and hustle) for my come-up.
I call Jay’s Hot 97 freestyle “the blueprint for greatness”, but you will NEVER get it (“it”, meaning the inspiration and knowledge you can use in your own hustle) if you’re intent on discrediting or disconnecting.
Speaking of disconnect: Don’t fool yourself, thinking that because Jay’s life is so vastly different from yours, his lyrics can not possibly be applicable to your circumstances. Hell, it’s likely that he has made it out of worst (or at least just as bad) situations that you’re in right now.
(Verse for this discussion starts at 2:30)
Everybody screaming they want the old Hov
But the new and improved Hov, hit like Albert Pujols
Everybody wanna hear me talk that money like Phil Rizzuto
But my mind is on Pluto
Bills that I do fold, I now invest on
Trying to find some loopholes in the IRS
So where I used to have a few hoes, I am just
Concentrating on making a new Hov through sex
I’ve awaken just to try to school those putos
Trying to follow in my shoes with jewels-froze
Better adhere to this text ‘fore you go
Broke- spending more than you accrued on silly baguettes
I know silly begets, silly, you learn on your own
At least my conscience is clear, I’m no longer steering you wrong
Ain’t nothing wrong with baguettes after you get a home
Take care of your home, you can go back and um…
I’m getting courted by the bosses,
The Edgars and Doug Morriss (sss…)
Jimmy I’s and Lyor’s (sss …)
Gotta be more than choruses-sss
They respecting my mind now
Just a matter of time now
Operation take over corporate
makeover offices (sss…)
Then take over all of it
Please may these words be recorded
To serve as testimony that I saw it all before it
Came to fruition, sort of a premonition
Uh, uncontrollable hustler’s ambition
Alias superstition like Stevie
The writing’s on the wall like my lady, right BB?
Saw it all before so they all thought I was crazy
Maybe, like a fox I’m cagey
Ah, ah, the more successful, the more stressful
The more and more I transform to Gordon Gekko
In the race to a billion, got my face to the ceiling
Got my knees on the floor, please Lord forgive him
Has he lost his religion, is the greed gonna get him?
He’s having heaven on earth, will his wings still fit him?
I got the Forbes on my living room floor
And I’m so dope to the core, fucker I want more
Time’s most influential was impressive
Especially since I wasn’t in the artist’s section
Had me with the builders and the titans
Had me right with Rupert Murdoch
The billionaire boys and some dudes you never heard of
Word up on Madison Ave is I’m a cash cow
Word down on Wall St. “Homie, you get the cash out”
IPO Hov no need for reverse merger
The boy money talk no need to converse further
The baby blue Maybach like I own Gerber
Boardroom I’m lifting your skirt up
The corporate take (over)…nigga.
“Hot 97 freestyle”
Jay-Z
Ok, let’s jump in…
Everybody screaming they want the old Hov
But the new and improved Hov, hit like Albert Pujols
I’ve heard so many fans calling for the “old Hov”. People with this sentiment are likely stagnant in their own lives. Jay says that he’s “new and improved” which is what we all should strive to be. It’s amazes me how many people fear or even resent their OWN inevitability to change.
If your hustle gets to the level of Albert Pujols’s ability to hit homeruns then you will be VERY successful.
Here’s more…
Everybody wanna hear me talk that money like Phil Rizzuto
But my mind is on Pluto
Bills that I do fold, I now invest on
Trying to find some loopholes in the IRS
Jay states that people want to hear him rhyme about getting money (I’m not going to lie- I’m one of those people) but he has his mind on greater things. Because he’s now in a higher tax bracket, he now looks for loopholes in the IRS tax code.
When you reach a certain level of success, your priorities change and your level of access is raised which creates more opportunities and advantages.
Continue…
So where I used to have a few hoes, I am just
Concentrating on making a new Hov through sex
I won’t say much about this line. It’s kind of out-of-place in the context of the rhyme so I’ll just move on…
I’ve awakened just to try to school those putos
Trying to follow in my shoes with jewels-froze
Better adhere to this text ‘fore you go
Broke- spending more than you accrued on silly baguettes
I know silly begets, silly you learn on your own
At least my conscience is clear, I’m no longer steering you wrong
Ain’t nothing wrong with baguettes after you get a home
Take care of your home, you can go back and um…
Jay states that he’s “awakened” to educate those who try to emulate his style. (Jay uses the Spanish word, “puto”, but don’t take it literally. I honestly think he uses the word just for the sake of the rhyme)
I think it’s interesting that Jay used the word “awakened”. It’s as if he’s saying that instead of giving us the “money talk” that we’re used to hearing, on this freestyle, he’s delivering more substantive advice when it comes to the management of money. He tells us to “adhere to this text”, before we go broke trying to keep up with Joneses. We have to have our financial priorities straight.
Example:
Don’t spend a lot of money on flashy jewelry if you can’t buy a home!
It might seem like pretty basic financial advice but we have to consider Jay-Z’s primary audience: They’re young, impressionable, not as uneducated and financially unsophisticated with a general lack of access and resources particularly when we it comes to financial matters.
This sort of basic, common sense advice won’t give listeners the knowledge they need to buy a home but at least they might start thinking about getting their “house in order” financially so that one day they’ll be ready to own appreciating assets.
Now we’re about to jump into the last part of this freestyle, which happens to be my favorite part.
Matter of fact, listen to the last part again before we continue.
(Starts at 3:07)
I’m getting courted by the bosses,
The Edgars and Doug Morrises (sss…)
Jimmy I’s and Lyor’s (sss …)
Gotta be more than choruses-sss
They respecting my mind now
Just a matter of time now
Operation take over corporate
makeover offices (sss…)
Then take over all of it
Jay rhymes that at this point of his career (late 2006) he’s now “building” with some of the most powerful and influential people in the music industry and in the world of business period. These powerful (and wealthy) people respect not just Jay’s artistry but his business mind- his hustle. Jay states that it’s “just a matter of time” before he makes his mark in the corporate game.
Guess what??
He did.
It’s an important lesson Jay is telling us here. Jay is not simply name-dropping. He’s telling us that he has lofty ambitions. As he becomes more and more successful he has begun establishing relationships with major players in the music game and in the business world.
We are all ambitious in our own right and it’s important that we build relationships and surround ourselves around people who can play a role in getting us to the next level. Whether your goal is to rise in the corporate world, in the entrepreneurial world, in academics, wherever and whatever-
In life it’s what you know AND who you know!
Jay rhymes about pulling a corporate takeover but I find it telling that he used the term, “corporate makeover”. The term suggests that he’s making a statement about the changing face of the corporate world.
By the way, Young Jeezy popularized the term, “corporate thuggin” but Jay-Z fully embodies the transition from the streets to the boardroom- a transition that more young black men must make.
Moving on…
Please may these words be recorded
To serve as testimony that I saw it all before it
Came to fruition, sort of a premonition
Uh, uncontrollable hustler’s ambition
Alias superstition like Stevie
The writing’s on the wall like my lady, right BB?
Saw it all before so they all thought I was crazy
Maybe, like a fox I’m cagey
Ah, ah, the more successful, the more stressful
The more and more I transform to Gordon Gekko
This recorded freestyle certainly is a testimony that Jay envisioned his success in the business game before it “came to fruition”. What is this called? Faith.
I like how he called his drive to succeed, “uncontrollable hustler’s ambition”. Personally, I need that in my own life! Jay could foresee his success, which is what he means when he says “the writing’s on the wall”.
Jay rhymes that people doubt him but that he’s crazy like a fox, in fact, he’s shrewd, doing what’s in his best interest.
As we pursue our own goals we should be “crazy like a fox”, even cagey because we all have to get to the point where we can demonstrate good judgment and be able to do what’s in our best interest.
When Jay says, “the more successful, the more stressful”, that’s just another way of saying, “Mo’ Money, Mo’ Problems”. I love the Gordon Gekko reference because the fictional character from the film, “Wall Street” had unbelievable drive and ambition. Gekko was about being successful and it’s hard to argue with success. The reference also supports Jay’s ambitions to “take over” the corporate game.
Let’s keep going…
In the race to a billion, got my face to the ceiling
Got my knees on the floor, please Lord forgive him
Has he lost his religion? Is the greed gonna get him?
He’s having heaven on earth. Will his wings still fit him?
I got the Forbes on my living room floor
And I’m so dope to the core, Fucker, I want more
I don’t know if Jay-Z will ever become a billionaire but I wouldn’t bet against him. It’s interesting though, that he contemplates if his pursuit of billions will damage his relationship with God.
It all goes back to the Gordon Gekko reference, the fictional character encouraged greed and lived his life consumed by it. Jay is questioning himself: In being a predator on the prowl for success will he end up being a victim of greed? I think it’s an important question to ask one’s self.
Jay is basically sharing with us his lyrical version of the bible verse, Matthew 16:26.
Great introspective moment.
Will you be a victim of greed in your pursuit of success?
We’re reaching the final stretch…
Time’s most influential was impressive
Especially since I wasn’t in the artist’s section
Had me with the builders and the titans
Had me right with Rupert Murdoch
The billionaire boys and some dudes you never heard of
Jay refers to his appearance on Time 100 Most Influential People list back in 2005- even though he’s seen as being an entertainer, Time put him in the Builders & Titans section of their 100 list.
In other words, Jay-Z’s ambitions are bigger than Hip-Hop.
This is inspiring because it proves that success can take you in directions that you sometimes can’t conceive.
Oh yeah, Jay’s right: at least in my case- most of the people in the Builders & Titans section are billionaires and several I had never heard of.
Let’s conclude…
Word up on Madison Ave is I’m a cash cow
Word down on Wall St. “Homie, you get the cash out
IPO Hov no need for reverse merger
The boy money talk no need to converse further
The baby blue Maybach like I own Gerber
Boardroom I’m lifting your skirt up
The corporate take (over)…nigga.
Jay rhymes that he’s bankable. He’s a well-known figure, very influential with a sought-after demographic (think: 18-34 year old males), therefore, he is sought after by marketing agencies, shoe companies (remember S.Carter sneakers), etc.
Jay rhymes about “the rush” from investors to take their money out of investment accounts referring to the volatility in the stock market caused by the decline in the economy.
The IPO/Reverse merger reference is really clever and I wasn’t real clear on it when I first heard the lyric. After doing a little digging, I learned that a reverse merger bypasses the long and complex process of going public (IPO). From what I gathered, a reverse merger is not as costly.
So I think the lyric is simply Jay’s way of saying that he’s financially sound which is supported by the next line in which he rhymes about how his money “talks”.
Jay ends this great freestyle reiterating his determination to be successful in the world of business.
This freestyle is applicable to our own pursuit of success. The first part of the freestyle, which I wrote about in Part 1 is about winning the mental game of success. This part of the freestyle is about utilizing the strength of your mental game to take action and succeed.

